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Welcome to Birthplace
Where connected and calm births are created
Janet Purcell

Janet Purcell

Birth Advocate | Registered Nurse |Birth Environment Designer

Janet Purcell of Birthplace is a positive birth advocate who has set out to change how we birth in Australia. With a background in healthcare and a great love of birth and pregnancy, she’s committed to fostering creativity, support, celebration and confidence in how women birth. Birthplace creates and curates the best birthing resources to give women the confidence and comfort essential to a positive birth experience.
I believe EVERY BIRTH can be a positive experience. There is no “right way” to birth. It matters that you feel connected and confident during pregnancy and birth. Community, education and resources are how you can achieve a great birth. That’s why we’re here. Janet x
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Dates for an easier labour- The Benefits of Dates

Dates for an easier labour- The Benefits of Dates

Traditionally dates have been used for centuries to prepare for labour and now we have research to back it. While we don’t know exactly how it works it is thought that dates have an oxytocin-like effect on the body, leading to increased sensitivity of the uterus. They stimulate uterine contractions and reduce postpartum haemorrhage, the way oxytocin does. Read on..

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Comfort In Labour | Just Add Water

Comfort In Labour | Just Add Water

This article is less about water birth and more about water labour. In this blog we'll focus on other ways to add water to your hospital birth. But first... here's why you should add water. What are the benefits of warm water during labour? Warm water can be very...

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Using a Comb during Labour

Using a Comb during Labour

Why and How? Well that's exactly what I asked my self when I saw a picture of a laboring mother grasping a comb. Initially I thought maybe she'd picked it up and kinda forgotten about it during a contraction BUT when I read the comments section from the photographer...

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Creating An Indigenous Hospital Birth Setting

Creating An Indigenous Hospital Birth Setting

Rebecca Clarke from the Midwifery Group Practice had experienced first hand the attitudes and fears of hospitals held by some of the local community. Rebecca was supporting a young mother throughout her pregnancy in the community when the therapeutic relationship...

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Bond With Your Bump- Preventing Stillbirth

Bond With Your Bump- Preventing Stillbirth

Baby Movements & Bonding With Your Bump Can Help Prevent Stillbirth Knowing your babies movements helps to identify any change in pattern and can help prevent stillbirth.  "My baby isn't moving as much today" or "my baby is going crazy in there" both of these...

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As seen in….

Comfort, softness and warmth “The birthing comfort kit is such a wonderful product. A hospital delivery suite can be so intimidating and foreign. The comfort, softness and warmth the comfort kit provides takes this clinical edge off, allowing a labouring mother to feel more relaxed and empowered.”
Sally Dobson | Australia

Registered Nurse

Watch our videos for simple and easy ways to birth better

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Can I use these products in hospital?

Yes! And your midwife will love them. Read more
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What are Birth Affirmations?

Birth Affirmations replace negative feelings and fears with positive uplifting thoughts. Read more
The pillow and throw were very comforting in the lead up to and during the birth of my little one. The affirmation cards were great, they kept me focused through a drug free natural birth.The midwives and even my OB commented on how fab they were!
Eileen McNally | Australia

I bought the affirmation cards for my best friend, because I was going to be overseas during the birth of her first child (whose labour and birth I was meant to attend). She used the cards at home when labour first started, then took them to the hospital too. She mentioned how good they were at helping her get through the labour and apparently all of the midwives loved them too. It was so great to be able to share some encouraging words with my friend, even if I couldn’t be there in person to give them.
Emma Hunt | Australia