Hello! I’m Janet Purcell Creator/Owner at Birthplace, Passionate Birth Enthusiast and personal assistant to a very boisterous toddler. I’m also a registered nurse but my true love lies in Birthplace.

Birthplace came to fruition following a change of location during our homebirth. Our beautiful girl did not receive the memo and decided to arrive at hospital instead.

As a nurse, I am very comfortable in a hospital setting. I have grown accustomed to the environment and can no longer detect that “hospital smell” .

It occurred to me that this is not the case for many women and that a change of surroundings while labouring can have an negative effect on the stages of labour.

There is research that shows that women that birth in a “home-like” environment are less likely to require intervention, show greater maternal satisfaction and experience higher breastfeeding rates. (Cochrane review: Home-like versus conventional institutional settings for birth).

So how do you create a home-like environment to birth in? Easy.

Surround yourself with familiar, cosy sentimental things. This is where we come in. This was the inspiration for The Birthplace Comfort Kit.

Yes, our products are beautiful but they also work in a very special way. Our products use Birth Affirmations, which are words and phrases that bring focus and direction to labouring women.

Create Your Birth Place, make yourself at home in hospital.